For this year not change, same beach same sea”: a song become mantra for our summer holidays. Instead, over the years, not only the beach and the sea have changed, but above all the resorts chosen by the Italians. Evolution of customs and lifestyles, of the labor market, spending power and geopolitical issues have inevitably conditioned our holidays from the 1950s to the present.
For obvious climatic reasons, the summer period remains the preferred one for leaving, but if the approximately 30 days of vacation were the order of the day, now we prefer shorter periods, perhaps spreading the remaining days available to enjoy a holiday in another period of the year.
With the economic boom, the mass purchase of new cars and the development of the motorway network, the Romagna Riviera and Versilia were the favorite destinations for Italians in the 1960s and 1980s. The beaches of Veneto and Liguria are also very popular , while in the South Sicily and Calabria played the lion’s share. Over the years, the reduction in the costs of shipping companies have tipped the balance in favor of Sardinia, while instead of Calabria many Italians have chosen Puglia as their summer destination.
Since the mid-1980s there has been a significant increase in travel abroad, mostly with packages offered by numerous travel agencies. In Europe, Spain and France were (and still are) the preferred destinations, while abroad the United States , the Maghreb countries and Egypt, where tourist resorts on the Red Sea have conquered the flows coming from our country.
From the 1990s to the present, technology has given a decisive boost to do-it-yourself tourism, along with the flourishing of low-cost airlines and the possibility of booking your hotel / hotel / bed & breakfast online. Thus, in addition to traditional summer destinations, travel to European capitals has increased, in general for shorter stays, but spread over several times of the year.